著重 因而主動：
追求正面回報 未來意想不到
著重 因而主動：
追求正面回報 未來意想不到
While equities tend to fluctuate more than bonds, they also offer more growth potential. An active, analytical approach to equity investing that hones in on specific opportunities in a broad range of markets can help investors capture potential growth while reducing the impact of short-term volatility.
環境、社會和治理（ESG）：
貢獻社會 同時爭取更佳回報
企業除了以盈利為目標，也肩負起社會和環境責任，而且學術研究發現，ESG策略對股票、債券及房地產投資都有正面作用。問題是，投資者應如何應用ESG策略？
要點：
•近年發生的種種企業事故，令大眾日益重視企業的環境、
社會和治理（ESG）因素
•無論是對社會或對投資者而言，ESG策略都是一個正面的策略
•大勢所趨下，不少企業已漸漸納入ESG的準則於其營運之中
•由於欠缺統一標準，以主動而靈活的方式將ESG因素納入投資，
反而更加有效
1BNP Paribas Securities Services; “Great Expectations for ESG”; July 2017
2Global Impact Investing Network; “2018 Annual Impact Investor Survey”; June 2018
3KPMG; “The Road Ahead: The KPMG Survey of Corporate Responsibility Reporting 2017”; October 2017
4Climate Bonds Initiative; “China Green Bond Market 2017”; February 2018
5 PwC; “The Next Frontier for Infrastructure Investments”; 2018
6Business & Sustainable Development Commission; “Better Business, Better World Asia”; June 2017
7Standard Chartered Private Bank; “Sustainable investments on the rise in Asia”; May 2018
